featured image for podcast episodeSidehustle Coaching Series 3 | Learn to Pitch and Lean into the Uncomfortable Pause

Sidehustle Coaching Series 3 | Learn to Pitch and Lean into the Uncomfortable Pause
Episode 085R

Episode Guide

Highlights from the Side Hustle Coaching series feature experiences of MK and Jason, emphasizing their journey towards optimizing life for happiness versus societal expectations. The hosts discuss the necessity of community in achieving financial independence, how to create effective pitches, and the importance of persistence in entrepreneurship. The episode also underscores the value of crafting a unique personal brand by combining skills and passions to serve niche markets, especially in the context of making services available to those with specific needs, like individuals with Parkinson's disease. The conversation draws attention to how thought leaders can support community initiatives, encouraging listeners to take actionable steps aligned with their goals.

Episode Timestamps

Unlocking the Secrets of Successful Side Hustles

In today’s dynamic financial landscape, pursuing a side hustle has become not just a trend but a significant pathway toward financial independence. Crafting a successful side hustle that resonates with your passion while providing value to others takes thoughtful strategy. Here are essential insights drawn from recent discussions in the ChooseFI podcast that can guide you on your entrepreneurial journey.

The Foundation: Understand Your “Why”

Every successful side hustle begins with a clear understanding of your motivation. Ask yourself:

  • Why do you want to start this side hustle?
  • What problem are you aiming to solve?

Establishing a strong “why” anchors your business decisions and fuels your determination in tough times. Reflect on what matters most to you, whether it’s financial freedom, the desire for creative expression, or helping others, and let that motivate you.

Effective Pitching Techniques: Selling as Service

Pitching isn’t just about selling – it’s about service. Every time you make a sale, you’re creating a solution for someone else's problem. Here are pivotal techniques to enhance your pitching skills:

Structure Your Pitch

  1. Triad Technique: Structuring your pitch in groups of three key points can significantly increase memorability. For example, if your hustle addresses fitness, you could focus on improving strength, aiding mental health, and fostering community connections. This technique simplifies your core message, making it easier for your audience to remember and engage.

  2. Emphasize Benefits: Clearly articulate how what you offer improves the lives of your customers. For instance, if you’re launching a personal training service, emphasize not just physical results but also mental well-being and increased community support through your sessions.

Use Emotional Storytelling

Stories resonate. They build emotional connections and engage your audience at a deeper level. Crafting a narrative around your service can draw in your customers and make your pitch relatable. Consider sharing anecdotes about how your side hustle emerged from personal experiences or the impact it has made on others.

Practice the Pitch

Deliver your pitch with confidence. Practice makes perfect; rehearse in front of friends or record yourself to identify areas of improvement. Ensure you emphasize the value you provide while maintaining authenticity. The more familiar you are with your pitch, the more naturally it will flow, reducing anxiety during delivery.

Overcoming Sales Anxiety: Embrace the Process

Sales anxiety is common. Combat this by reframing your mindset; remember that each interaction is an opportunity to help someone. Here’s how to ease your nerves:

  • Prepare Thoroughly: Knowing your product inside and out builds confidence. Familiarize yourself with potential questions and scenarios.

  • Set Realistic Expectations: Not every pitch will result in a sale. View feedback as a growth opportunity rather than a failure.

  • Practice Patience and Persistence: The road to success is often met with obstacles. Embrace patience as you refine your pitch and adjust your approach based on feedback.

Build a Supportive Community

Community support is vital for your side hustle’s longevity and morale. Surround yourself with individuals who share similar goals and values. Engage in local meetups or online forums related to your interests. Having a network allows you to share insights, successes, and failures, helping motivate each other on the journey to financial independence.

Connect with Your Audience: What Do They Need?

Understanding your audience's needs is fundamental to refining your business model. Engage with your potential customers to ascertain their challenges and preferences. This will help you tailor your offering to meet their expectations effectively.

Continuous Learning: Adapt and Evolve

The entrepreneurial landscape is ever-changing, and so should you be. Be open to learning from experiences, whether positive or negative. Attend workshops, listen to podcasts (like ChooseFI), and read extensively on entrepreneurship trends and techniques. This commitment to personal growth will better equip you to navigate the challenges of running a side hustle.

Remember: If You Don’t Ask, You Don’t Get

A common pitfall is failing to ask for what you want. After delivering your pitch, make sure you directly request the next step, whether that’s setting a meeting date or discussing pricing. This clarity eliminates uncertainty and creates actionable pathways forward.

Take Action: Your Next Steps

  1. Join a Local Financial Independence Group: Engaging with others on a similar journey can foster motivation and collaboration.

  2. Refine Your Pitch: Use the triad technique and practice in front of friends to ensure clarity and confidence.

  3. Set a Goal for Persistence: Identify a long-term project and commit to consistent, actionable steps toward achieving it.

Conclusion

Starting a side hustle is an exciting journey filled with learning and growth. Remember that success does not happen overnight; it takes time and hard work. Implement the strategies outlined here, and you’ll be well on your way to building a thriving side hustle that not only enriches your life but also serves the needs of your community. With the right mindset and tools, financial independence is within reach.

Catch up with Alan and Tallis as they zero in on the key elements of a successful pitch, and the importance of uncomfortable silence, as well as a home improvement update from Jonathan and a review of Monday’s episode with author M.K. Williams.

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What you'll hear in today's show:

  • Jonathan reports a wallpaper challenge/ DIY fail in his kitchen.
    • Recommendation: use drywall mud to fix blemishes in drywall after removing wallpaper.
  • What home-improvement projects are worth hiring out?
  • MK, from Monday’s episode, noticed that through persistence she has not only produced more content and that with each release, her previous work sells even better.
  • How to build your personal brand and get started building your side hustle and/or passion?
  • Sidehustle Coaching episodes so far:
    • Episode 30: Introduction to Alan Donegan
    • Episode 56: Part 1 – Meet Tallis and hear about her new business idea
    • Episode 77: Part 2 – check in about Tallis’ progress and initial feedback
  • Update since the previous episode:
    • Chris, from the fundraising department at Northwestern Hospital, is interested in hearing Tallis’ pitch.
  • If you can’t sell your business, you don’t get any customers, and therefore you don’t get any money.
  • “Sales” is the process of finding someone with a problem you can solve and explaining that you can fix that problem.
  • Why did Alan struggle to sell his own business at the start?
  • What is the problem that Tallis’ business is solving?
  • How has Tallis clarified her business’ goal?
  • The triad: include three points when you make your pitch.
  • How do people accidentally overwhelm listeners during their pitch?
  • What’s the best way to start a pitch?
  • Never end your pitch with Q&A.
  • How can you set up a strong close if you have to include Q&A?
  • At the close, it’s important to actually ask the potential customer to buy the product.
  • “If you don’t ask, you don’t get.”
  • What does Tallis want to ask at the close of her pitch to Northwestern?
  • How did Alan help a group of students pitch for an advertisement with a really strong open?
  • How to deliver a strong pitch on the phone?
  • Your moments of impact as a speaker are actually when the audience is thinking.
  • How does Alan get someone’s attention at the start of his pitch conversation?
    • Creative intro
    • Confirm he’s talking to the right person
  • Tallis’ product isn’t right for everyone. It’s important to ask questions to determine whether her product meets the need of a potential client.
  • How and when does Alan suggest delivering the price?
  • What part does the uncomfortable pause play in selling a product?
  • Why doesn’t lowering prices always equate to increased sales?
  • Tallis sets a measurable goal for number of pitches and sales.
  • Want a copy of MK’s book? Leave a review!

Links:

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